Paid ads

Run by Maya · every platform, native, without leaving Eline

Spend

$34,400

+12%

last 30d

Impressions

2.9M

served

Clicks

19.3K

CTR 0.68%

Avg CPC

$1.78

cost / click

CPM

$12.02

cost / 1K impr

Conversions

223

last 30d

Cost / conv

$154

CPA

Conv value

$67,040

attributed

ROAS

1.95×

+5%

break-even

Where to shift budget

· cross-platform read

Insight2.6×

Shift budget → Google Ads

Google Ads returns 2.6× vs TikTok Ads at 1.2×. Reallocate from the laggard.

Watch2.8×

LinkedIn Ads CPA 2.8× Google Ads

$276 vs $99 cost/conversion. Tighten the expensive platform's targeting.

By platform

· spend · conv · CPA · ROAS

PlatformSpendConvCPAROAS

Google Ads$13,400135$992.56×

LinkedIn Ads$12,40045$2761.56×

Meta Ads$5,80031$1871.73×

TikTok Ads$2,80012$2331.18×

All campaigns

· 12 across platforms

CampaignPlatformSpendCTRConvROAS

CFO ABM — Series A SaaSLinkedIn Ads$6,2001.99%282.00×

Brand — exact matchGoogle Ads$4,2002.83%643.38×

CMO sponsored — "Finally aligned"LinkedIn Ads$3,9001.31%111.33×

Performance Max — pipelineGoogle Ads$3,6000.68%412.72×

Competitors — AI marketingGoogle Ads$3,1002.39%222.29×

Display — content discoveryGoogle Ads$2,5000.18%81.28×

Retargeting — site visitorsMeta Ads$2,4201.08%152.06×

Document ads — Q1 benchmarkLinkedIn Ads$2,3001.24%60.78×

Lookalike — closed-won 1%Meta Ads$2,1000.62%121.89×

Spark ads — operator POVTikTok Ads$1,7000.68%91.53×

Awareness — founder reelMeta Ads$1,2800.24%40.86×

Conversion — demo signupsTikTok Ads$1,1000.57%30.64×