Reconciled · 2h ago

Finance · CFO workspace

Marketing P&L & budget control — March 2026.

Through Mar 31, prelim close. 12 sources connected · Reconciled with the CMO view to the dollar.

Reconciled 2h ago

+4.8%

Q1 budget consumed

$1.1M

of $1.2M

+$12K

March pacing

$400,000

vs $412K plan

Action needed

AP outstanding

$233,200

$27K aged 30+ days

Healthy

Pipeline / spend

4.2×

$4.8M pipe on $1.1M spend

Open the dashboard

What needs you right now

Cash position, runway trend, and the bills sitting on your desk. Everything else flows from these two numbers.

Cash position · runway

As of 2026-03-31

$28.4M

24 mo runway

Total cash & equivalents · operating + reserves

Operating

$24.9M

Reserves

$3.5M

Monthly net burn

$1.2M

Burn multiple 0.64× · improving

New ARR · Q1

+$1.8M

Ending cash · last 6 months

$30,180,000 → $28,400,000

OctNovDecJanFebMar

At current burn, cash lasts 24 months. Q1 burn multiple of 0.64× implies efficient growth.

Awaiting your approval

5 items · $82,100

Helix Demand Gen$8,400
Q1 retainer overage — 4th month consecutive over $25K cap
2d waitingOver retainerPattern flag
BBDO$24,500
March creative production — agreed in Q1 launch SOW
1d waiting
Pavilion$12,000
Q2 events sponsorship — Pavilion CMO Summit Berlin
4d waitingOver $10K → CEO sign-off
Maya Chen$4,800
Freelance design — Q1 launch deliverables
11d waitingAwaiting category confirmation
Demandbase$32,400
Mar 2026 platform fee
Just landed

Bulk-approve under $10K threshold available in Settings → Approval policies.

SaaS health

Are we tracking?

The six numbers a Series-D CFO defends to the board: ARR growth, retention, efficiency, capital. Targets shown next to each.

SaaS metrics · Q1 2026

Updated daily · last close 2026-03-31

ARR

$30.0M

+18.4% YoY

Target · Pace to $42M by year-end

MRR growth

+4.1%

+0.3 pts vs Feb

Target · 3–8% monthly healthy

NRR

118%

+2 pts QoQ

Target · 110–125% best-in-class

GRR

94%

−1 pt QoQ

Target · 95%+ enterprise target

Magic number

1.12×

+0.08 QoQ

Target · 0.75–1.5 efficient

Rule of 40

+3 vs Q4

Target · 40+ public-quality

GRR slipped to 94% — one strikethrough is Stratoworks (renewal at risk). Everything else tracks at or above target.

Marketing P&L · Q1 2026

Defend the line item to the board

Six categories, every dollar reconciled to GL. The CMO sees this exact view inside /app/cmo — same numbers, both leaders.

Marketing P&L · Q1 2026

Reconciled · 99.2%

Category	Actual	Budget	Variance	vs prior Q	Detail
Paid media 4 vendors	$568,400	$612,000	-$43,600	+$44,100	LinkedIn, Google, Meta, Bing — 4 platforms · headline ad spend
Marketing tools 9 vendors	$184,200	$168,000	+$16,200	+$21,800	HubSpot, Outreach, Pavilion, Substack, Zoom + 4 others
Agencies & contractors 6 vendors	$218,400	$240,000	-$21,600	+$19,700	DemandGen Studio · 2 retainers · 4 freelance contractors
Events & sponsorships 5 vendors	$92,800	$100,000	-$7,200	+$14,300	Pavilion CMO summit, Q1 launch event, 3 sponsorships
Headcount allocation	$64,200	$60,000	+$4,200	+$5,800	Demand Gen lead + content + ops — proportional to campaigns
Other 3 vendors	$14,800	$20,000	-$5,200	-$1,400	Misc · brand, swag, research
Total	$1,142,800	$1,200,000	-$57,200(-4.8%)	+$104,300	Q1 in line · 4.8% under plan

Variance < 0 means under-budget · click any row to drill to vendorLast reconciled 2h ago

Forward looking · cash

13-week cash forecast

The CFO's #1 weekly tool. Inflows vs outflows by week, with payroll, tax, rent, and large vendor payments flagged.

Rolling 13-week cash forecast

Updated weekly · last refresh 2026-03-30

Starting cash

$28.0M

Lowest week

$25.8M

Wk 13 ending

$25.8M

W4 · 2026-04-27 — Q1 estimated state tax

−$85K

W7 · 2026-05-18 — Demandbase annual renewal

−$750K

Healthy

Lowest week is $25.8M — well above the $2M minimum operating-balance threshold. No fundraising urgency.

Plan & track

Owned by finance

Build the budget here. Actuals reconcile in continuously — every line ties to the variance table below.

Budget plans

Build a plan. Track it to the dollar.

Variance & reconciliation

What's been booked

Marketing P&L by category. Each row drills to the underlying invoice and platform record.

Variance summary · March 2026

Hover any cell to drill into underlying invoices and platform records.

Period total

$400,000+$12,000 · +2.9% under

Category	Budget	Actual	Variance $	Variance %
Paid media	$180,000	$172,000	+$8,000	+4.4%
Marketing tools	$52,000	$54,000	-$2,000	-3.8%
Agencies & contractors	$48,000	$51,000	-$3,000	-6.3%
Events & sponsorships	$65,000	$58,000	+$7,000	+10.8%
Content & creative	$22,000	$20,000	+$2,000	+9.1%
Headcount (allocated)	$45,000	$45,000	—	—
Total	$412,000	$400,000	+$12,000	+2.9%

Top vendors · Q1 2026

8 of 19 active

Google Ads

$208,300

LinkedIn Ads

$165,400

HubSpotRenewal 47d

$126,000

Helix Demand GenScope

$93,000

SaaStr 2026

$85,000

Dreamforce Booth

$62,000

Ridge Content

$54,000

Lighthaus Video

$36,000

Reconciliation activity · last 7 days

7 events

LinkedIn Ads$65,400
Flagged3h ago
March invoice 18% above February. Spend pacing $18K/mo over plan since Feb 12. Flagged for CMO review before Apr 1 cycle.
Q1 enterprise launch campaign
Google Ads$44,100
Reconciled18h ago
Platform reported $42,300, QuickBooks billed $44,100. $1,800 timing difference (period crossover) auto-explained.
Q1 enterprise launch campaign
Helix Demand Gen$31,000
Flagged1d ago
Invoiced $31K against $25K retainer — $6K above scope. Fourth time this quarter; pattern flagged for contract review.
Q1 enterprise launch campaign
Maya Chen (freelance)$4,800
Needs review2d ago
Invoice detected in finance inbox 11 days ago. Awaiting category confirmation — appears to be design work for the Q1 campaign refresh.
Q1 enterprise launch campaign·
HubSpot$42,000
Reconciled3d ago
Monthly platform charge matched to PO-2024-117. Renewal in 47 days; usage at 71% of seat license.
Outreach$3,500
Reconciled3d ago
Monthly platform charge matched. Auto-categorized to Tools.
Lighthaus Video Production$12,000
Reconciled6d ago
Monthly retainer matched to MSA-2025-04. Allocated to Content channel per work order.
Customer story video series

Pipeline justification

Where spend turns into revenue

The same funnel the CMO sees, framed through dollar value at each stage.

Path to revenue

From 287K visitors to $620K closed-won.

Width-scaled tapered funnel. Each row reconciles to the same pipeline the CFO sees on the P&L.

Q1 closed-won

$620K

01
Anonymous visitors
287,000
count
—
02
Identified contacts
6.4% from prior · 269K dropped
18,400
count
—
03
MQLs
16.4% from prior · 15K dropped
3,023
count
—
04
SQLs
20.2% from prior · 2K dropped
612
count
—
05
Opportunities
8.7% from prior · 559 dropped
53
count
$4.8M
value
06
Closed-won
13.2% from prior · 46 dropped
7
count
$620K
value

Visitor → MQL

1.05%

MQL → SQL

20.2%

SQL → Closed-won

1.1%

Trend analytics

Where the mix is drifting

Six months of stacked actuals. Forecast extends from current run-rate.

Spend evolution · 6 months by category

Stacked actuals · Oct 2025 → Mar 2026

Mar 2026 share — total $400K

Paid media$172K43%

Agencies$51K13%

Events$58K14%

Tools$54K14%

Content$20K5%

Headcount$45K11%

Forecast vs plan · H1 2026

Trending +3.8% under plan

ActualBudgetProjectedProjected range

Future planning

Outstanding & committed

The discretionary slice you can still re-deploy this quarter — and what's already locked.

Accounts payable · aging

35 open bills · $233,200 outstanding

Current (0–14d)23 bills$142,40061%

15–30 days8 bills$64,20028%

31–60 days3 bills$21,8009%

61–90 days1 bills$4,8002%

Over 90 days0 bills—0%

Maya Chen $4,800 sits in the 61–90 day bucket — invoice dated Jan 18, only detected in our inbox 11 days ago and still awaiting category confirmation before it can be booked. Action needed

Forward commit · Q2 2026

How much of next quarter is already locked in

Q2 budget

$1,272,000

Approved Jan 12

Already committed

$851,000

67% of plan locked in

Discretionary remaining

$421,000

33% flexible · CMO can re-deploy

Committed (signed contracts, payroll, retainers)DiscretionaryPlan

June discretionary: $177K