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You’re viewing Northwind Inc. — our fictional B2B SaaS at $30M ARR. Every number is synthetic but mathematically reconciled.

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Week of March 24, 2026. Joint review.

CFO & CMO · resolve everything below before Tuesday standups.

Last reconciled 2h ago
Spend pace vs plan

96%

92% of period elapsed · On pace

Pipeline pace

84%

92% of period elapsed · Behind, $620K to recover

Variance

−2.9%

Under budget · $12K cumulative

Top decision needed

LinkedIn over-pacing

Cut budget or approve increase

Decisions for this week

4 items · resolve before Tuesday

LinkedIn over-pacing $18K/mo

Joint

Campaign "enterprise-saas-q1" driving the overage. ROAS still 7.0x — best of any channel — but 18% over planned share of Q1 spend.

Helix Demand Gen contract auto-renews in 32 days

CFO

Renewal terms include a 12% rate increase. Q1 scope creep ($6K above retainer 4 months running) suggests leverage to renegotiate.

Q2 events budget needs commit by Apr 5

CFO

CMO requesting $180K for Q2 (Forrester CX, 2 regional events, 1 webinar partnership). $42K above pro-rated annual plan.

4 invoices unallocated >7 days

FinOps

$23K total sitting in finance inbox. Includes Maya Chen $4,800 (11 days), Dreamforce signage $9,200 (8 days), and 2 podcast ad buys.

Operating rhythm

Every week, the same 20-minute meeting.

  1. Mon · 9 am

    Joint review

    20 min · CFO + CMO read the same dashboard. Decisions logged with actor + timestamp.

  2. Tue – Thu

    Decisions in flight

    Approvals, vendor renewals, channel re-allocations. Each surface routes to its owner.

  3. Fri · 5 pm

    Close + audit log

    Reconciliation runs. Mismatches surface in the Unified review queue. Audit log retained 7 years.

  4. Next Mon

    Decisions logged

    Last week's decisions surface as commitments. New variance loops back into the meeting.

No async slide deck. No 90-minute Unified review. The output of the meeting is a decision log — what was decided, by whom, when. Every following Monday opens with that log.

What changed since last Monday

5 events