The notebook

Working notes from the team.

Eline is your AI marketing manager — she plans the work, hands it to fourteen specialists, runs the function, and reports back. This is where we write down how she works and how she and her team get sharper over time. Plain English, no thought-leadership.

Connects with what you already use

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Latest note“Most of a marketing team’s week isn’t marketing. That’s the half Eline runs.”

AI Marketing

What Is an AI Marketing Manager? The Complete 2026 Guide

An AI marketing manager plans, delegates, runs, and reports on your marketing function end to end. Here is how it differs from point tools, agencies, and a senior marketing hire.

Alon KivityMay 21, 20269 min read

Read the note

The Marketing OS, Explained: One System to Run Your Whole Marketing Function

A marketing OS is one system that builds a source of truth, plans the work, delegates it, and runs your whole marketing function. Here is why it beats scattered tools.

May 20, 20268 min read

AI Marketing

Meet the 14 AI Marketing Agents That Run a Full Marketing Team

Meet the 14 AI marketing agents that run a full marketing team inside Eline, from outbound to SEO to analytics, orchestrated as one approval-gated system.

May 19, 20268 min read

Playbooks

How to Automate B2B Outbound With AI (Without Sounding Like a Robot)

Learn how to automate B2B outbound with AI: list building, research, personalization, sequencing, deliverability, and the human-approval checkpoint that keeps it real.

May 16, 202610 min read

SEO & GEO

AI SEO Strategy for 2026: Winning Google and the Answer Engines

An AI SEO strategy for 2026 wins on two fronts at once: classic Google rankings and citations inside AI answer engines. Here is how to build topical authority that does both.

May 15, 202611 min read

SEO & GEO

Generative Engine Optimization (GEO): How to Get Cited by ChatGPT, Claude & Perplexity

Generative engine optimization (GEO) is how you get cited inside AI answers from ChatGPT, Claude, and Perplexity. A practical guide to extractable content, structure, and measuring AI share of voice.

May 14, 202612 min read

Playbooks

Managing Paid Ads With AI: Budget Pacing, ROAS, and When to Scale

AI paid ads management means continuous budget pacing, ROAS-based decisions, and disciplined creative testing, with a human approving every spend change. Here is the practical playbook.

May 12, 20269 min read

Marketing Operations

The marketing operating system: how to get your team's week back

Most of a marketing team's week isn't marketing. It's the operational work around it. Here is the breakdown, and how an approval-gated marketing OS runs that half so your people do the work only they can do.

May 9, 20269 min read

Operations

Marketing Attribution Without a Data Team

Marketing attribution without a data team is possible with first-touch tracking, UTMs, and channel normalization. Here is how lean teams tie leads to pipeline.

May 8, 202610 min read

Playbooks

How a Marketing Team of One Runs Like a Team of Fourteen

A lean marketing team can run like a team of fourteen by delegating to AI specialists with approval gating. Here is how solo marketers get real leverage.

May 6, 20269 min read

Playbooks

AI Email Sequences That Convert: Cadence, Copy, and Deliverability

AI email sequences that convert depend on cadence, segmentation, copy, and deliverability, plus an approval checkpoint before every send. Here is the playbook.

May 2, 202610 min read

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