Priced for B2B SaaS at $5–200M ARR.

Pricing FAQ

The questions CFOs actually ask.

Why is pricing this transparent when most B2B SaaS hides it?

Hidden pricing in 2026 telegraphs "we'll charge whatever we can extract" — and our buyers are a CFO and a CMO who have run that gauntlet at every other tool they've bought. We'd rather you self-qualify out at the right tier than spend two months in procurement.

What counts as a "user"?

Anyone who logs in. Read-only viewers are users. Approvers are users. We don't charge per-connector or per-source — connect every platform you have. Each tier's user count is the cap; over-cap users prompt a tier upgrade conversation, not a surprise invoice.

What happens to my historical data if I cancel?

30 days of read-only access after cancellation. Full CSV + JSON export of every reconciled month, every dashboard view, every audit-log entry. After 30 days the org is archived and we delete on the 90-day mark unless you ask us to extend.

Can I upgrade or downgrade mid-contract?

Upgrades are pro-rated immediately. Downgrades take effect at the next renewal — we don't want anyone gaming the tier by oscillating monthly. Annual contracts can downgrade only at renewal.

What if I have more than 4 ad platforms — do I need Scale tier?

No. Tiers are sized by company complexity (ARR + entity count + finance team depth), not connector count. The Growth tier covers every ad platform and CRM we integrate with. You only need Scale if you have multi-entity finance, custom reporting requirements, or 5+ finance team members in the tool weekly.

How is this priced relative to Vendr / Zylo / Tropic?

Roughly the same band, but a different problem. Those tools manage software subscriptions; Eline reconciles all marketing spend (paid media + tools + agencies + headcount allocation) and ties it to outcomes. Many customers run both — we read their Vendr data to load tool cost into TRUE COST loaded ROAS.

Is the implementation fee real or theater?

Real, but waivable. The $5,000 covers connector setup with our team, custom chart-of-accounts mapping, and a week-1 review with both leaders together. We waive it for design partners. If you don't want that level of hand-holding, you can self-serve from /sign-in and skip the implementation entirely.

Do you have nonprofit / academic pricing?

No formal program yet. Reply to any of our emails with the context and we'll look at it. We'd rather make case-by-case decisions than publish a discount tier we'll regret.