Eline is your AI marketing manager — and every number it puts in front of you can be checked. If a statistic appears anywhere on Eline, it traces back to a primary source on this page: sample size, year, methodology, and a link to the original report.
Marketing runs on confident-sounding numbers. Most of them have no methodology behind them. We publish ours so you can judge the claim, not just the headline — and so a number we cite can never quietly drift from what its source actually said.
Marketers using generative AI save more than 5 hours per week on content creation. A 1,500-word blog dropped from 8–10 hours to under 2 hours of production time.
Source
Sopro · 75 AI Sales and Marketing Statistics 2025; McKinsey GenAI productivity analysis
Methodology
Aggregated from multiple 2024–2025 surveys of B2B marketing practitioners.
Note
5h/week × 48 working weeks = 240 hours/year saved per content marketer.
79% of B2B CFOs say there are no reliable metrics tying brand marketing to revenue growth.
Source
Transmission · Closing the CMO–CFO brand value gap in B2B
Methodology
Survey of 414 B2B organizations across North America, Europe, and APAC. 212 CFOs / finance VPs and 202 CMOs / marketing VPs at companies with $20M–$1B+ revenue. Conducted with Savanta, May 2023, refreshed 2024.
Sample
n = 414
Verified verbatim2026-05-09
“79% of B2B CFOs state there are no reliable metrics to clearly tie brand marketing to revenue growth.”
Survey conducted by Perion and Advertiser Perceptions Aug 28–Sept 10, 2025. 167 US / Canada senior-level marketers with $1M+ annual ad spend. 46% VP-level or above.
Sample
n = 167
Verified verbatim2026-05-09
“71% [of marketing leaders] said that disconnection between ad tech and martech systems has at least somewhat limited their ability to prove marketing's value.”
Only 43% of marketing leaders feel there is a shared understanding of marketing strategy, compared to 61% of finance leaders.
Source
Google · Project X Initiative · NewtonX — Profitable Growth Survey
Methodology
Google / Project X Initiative / NewtonX, Profitable Growth Survey. n=250, CMOs, CFOs, and marketing and finance leaders reporting to them. DE/UK, July–Aug 2024.
Sample
n = 250
Note
Asymmetric perception is the story — finance thinks collaboration is fine, marketing doesn't.
Verified verbatim2026-05-09
“Only 43% of marketing leaders feel there is a shared understanding of marketing strategy, compared to 61% of finance leaders.”
Every stat here has a sample size, a date, and a link to the original report. Vendor-published “X% of CMOs” numbers without methodology don’t make the list.
02
No Frankenstein composites.
We never stitch stats from different surveys into one stronger-sounding number. If two findings come from different studies, we cite them separately.
03
The year is always visible.
A 2023 stat in 2026 is fine — if it’s labeled 2023. A number without a year is a number that’s being cherry-picked.
See a stat we should add — or one we should remove? Email us. If we got something wrong, we’ll fix it and say so.
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Connect your stack and read your first morning digest tomorrow. Or watch Eline plan a launch on a live demo first.
