Eline for CFOs.
Variance, recon, AP aging, and forward commit — finally tied out to pipeline.
Connects with what you already use
What you get
Three things this changes for you.
Reconcile ad-platform spend against your books in 30 minutes a week, not 30 hours a quarter.
AP aging on every vendor, every category, with predictive flags 60 days before renewal.
A forward-commit view that shows what marketing has already promised, broken down by category and cost center.
How it works in Eline
Three steps. Real surfaces. No mocked-up screenshots.
- 01
Open your CFO workspace
Marketing P&L with finance-grade variance — actual vs budget by category, the same view your board wants to see. Numbers in long form ($1,247,300, not $1.2M) because finance reads precision, not rounding.
See the live CFO view - 02
Drill any number to the source
Hover a row, click through to the underlying invoice or platform record. Variance comes pre-decomposed: paid media, tools, agencies, headcount — each with the supporting line items already attached.
- 03
Approve, escalate, or hold inline
Reconciliation flags appear with one-click action buttons. Every transition logs to the audit trail with actor and timestamp. The board pack writes itself from the same dataset you just cleared.
Everything Eline includes
Read-only by design. Reconciled to the dollar.
- 19 connectors across ad platforms, CRM, finance, tools, and email
- Delegate any platform setup to whoever actually owns it
- TRUE COST loaded ROAS on every channel
- Vendor concentration and renewal-window flags
- Quarterly planning workspace with prior-year compare
- Audit log on every variance, approval, and change
Related solutions
Adjacent problems Eline solves.
By role
For FP&A
Quarterly planning that ties to actuals automatically. Variance explained, not stitched.
Learn more
By problem
Reconcile ad spend
Platform-reported spend vs invoiced amounts vs GL — the three-way recon that nobody actually does today.
Learn more
By problem
Justify a renewal
Vendor concentration, scope creep history, and ROI by tool — packaged for renewal time.
Learn more
See it on real numbers. Aligned.
Thirty minutes, real reconciliation, written gap report — yours to keep.