Eline for CMOs.
TRUE COST loaded ROAS across every channel — with the receipts to back it up.
Connects with what you already use
What you get
Three things this changes for you.
Channel ROI that includes tools, agencies, and FTE allocation — not just ad spend ÷ pipeline.
Pipeline velocity, attribution comparison across models, and CPL trends in one view.
Action items queued in priority order: scope creep flags, over-pacing alerts, and renewal windows.
How it works in Eline
Three steps. Real surfaces. No mocked-up screenshots.
- 01
Open the CMO workspace
Channel ROI with TRUE COST loaded — the first honest channel ROAS you've seen. LinkedIn isn't cheap because the ad spend is low; it's the FTE time, the tools, and the $25K agency retainer that make it real.
See the live CMO view - 02
Click any channel, see what loaded into it
Per-platform breakdown: ad spend + the tools allocated to that channel + the agency hours + the FTE calendar split. Hover any number to drill to the original invoice. Compare attribution models side by side.
- 03
Action items prioritized for you
Scope creep flags on agency invoices over retainer. Over-pacing alerts on channels above plan. Renewal windows surfacing 60 days out. Each action card has approve/reject buttons. Decisions log to the audit trail.
Everything Eline includes
Read-only by design. Reconciled to the dollar.
- 19 connectors across ad platforms, CRM, finance, tools, and email
- Delegate any platform setup to whoever actually owns it
- TRUE COST loaded ROAS on every channel
- Vendor concentration and renewal-window flags
- Quarterly planning workspace with prior-year compare
- Audit log on every variance, approval, and change
Related solutions
Adjacent problems Eline solves.
By role
For RevOps
One source of truth that bridges marketing spend, pipeline, and closed-won.
Learn more
By problem
Plan a quarterly budget
Data-backed allocation across channels, with prior-year compare and AI suggestions you can override.
Learn more
By problem
Justify a renewal
Vendor concentration, scope creep history, and ROI by tool — packaged for renewal time.
Learn more
See it on real numbers. Aligned.
Thirty minutes, real reconciliation, written gap report — yours to keep.