Eline for FP&A.
Quarterly planning that ties to actuals automatically. Variance explained, not stitched.
Connects with what you already use
What you get
Three things this changes for you.
Build a budget cycle in the allocation workspace with prior-year compare and AI suggest.
Variance comes pre-decomposed: paid media vs tools vs agencies vs headcount, each with a story.
Forecast and burn lines extend forward from actuals, no manual extrapolation.
How it works in Eline
Three steps. Real surfaces. No mocked-up screenshots.
- 01
Build the cycle in the planning workspace
Top-line goes in once. Allocate across channels, cost centers, and named programs side by side. Prior-year actuals always one click away — no more digging through last year's tabs.
Open planning - 02
AI suggests an allocation grounded in actuals
Every suggested split comes with the math: TRUE COST ROAS by channel, current CAC by program, prior-year run-rate. Override anything; the system shows the delta. The plan ties out before you publish it.
- 03
Variance writes itself into the audit log
When actuals come in, variance is pre-decomposed into the categories you set. Each line has a story attached — who approved it, what changed, when. Friday variance review takes ten minutes instead of two days.
Everything Eline includes
Read-only by design. Reconciled to the dollar.
- 19 connectors across ad platforms, CRM, finance, tools, and email
- Delegate any platform setup to whoever actually owns it
- TRUE COST loaded ROAS on every channel
- Vendor concentration and renewal-window flags
- Quarterly planning workspace with prior-year compare
- Audit log on every variance, approval, and change
Related solutions
Adjacent problems Eline solves.
By role
For CFOs
Variance, recon, AP aging, and forward commit — finally tied out to pipeline.
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By problem
Plan a quarterly budget
Data-backed allocation across channels, with prior-year compare and AI suggestions you can override.
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By problem
Reconcile ad spend
Platform-reported spend vs invoiced amounts vs GL — the three-way recon that nobody actually does today.
Learn more
See it on real numbers. Aligned.
Thirty minutes, real reconciliation, written gap report — yours to keep.