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Plan the next quarter with the last one as your floor.

Data-backed allocation across channels, with prior-year compare and AI suggestions you can override.

Connects with what you already use

What you get

Three things this changes for you.

Allocation workspace that splits a top-line number across channels, cost centers, and named programs.

Side-by-side prior-year actuals so the plan is grounded in what actually happened, not memory.

AI-suggested allocations based on TRUE COST ROAS — every recommendation comes with the math.

How it works in Eline

01
Open the allocation workspace
Top-line goes in once. The workspace splits it into eight cost centers (MKT-PERF, MKT-DEMAND, MKT-CONTENT, MKT-EVENTS, MKT-OPS, MKT-PEOPLE, MKT-BRAND, MKT-EXP) with prior-year actuals pinned alongside.
Try the planning workspace
02
Get an AI suggestion grounded in your data
Every recommendation explains itself: which channel's TRUE COST ROAS justifies the increase, which program is over-pacing, which vendor is renewing. You override anything; the math updates instantly.
03
Approval workflow that scales
Finance sets top-line. Marketing allocates. Finance approves. Multi-step approval policies for amounts over your threshold. Audit log per transition. Variance ties out automatically once actuals come in.

Everything Eline includes