For Series B and C B2B SaaS.
First-time CFO + CMO marketing finance setup. We meet you where you are.
Connects with what you already use
What you get
Three things this changes for you.
Pre-built connectors for the Series B–C standard stack: HubSpot, Google Ads, LinkedIn, QuickBooks, Gmail.
Onboarding in roughly four minutes. Delegate any platform you don't personally own.
Templates for the first quarterly board pack — variance, channel ROI, vendor concentration, forward commit.
How it works in Eline
Three steps. Real surfaces. No mocked-up screenshots.
- 01
Connect your stack in four minutes
Onboarding pre-selects what's common at $30M ARR. Delegate any platform you don't personally own — your colleague gets a secure link via email or Slack and the connection lands in your account.
Try the onboarding flow - 02
See your first reconciliation in two hours
Discovery feedback after each connection: how many invoices we found, how many campaigns, how much pipeline. The first full reconciliation lands in your Monday view roughly two hours later.
- 03
Templates for your first board pack
Variance by category, channel ROI with TRUE COST, vendor concentration, forward commit — all pre-built and ready to share. The board pack format that scales from $20M ARR to $200M without rework.
Everything Eline includes
Read-only by design. Reconciled to the dollar.
- 19 connectors across ad platforms, CRM, finance, tools, and email
- Delegate any platform setup to whoever actually owns it
- TRUE COST loaded ROAS on every channel
- Vendor concentration and renewal-window flags
- Quarterly planning workspace with prior-year compare
- Audit log on every variance, approval, and change
Related solutions
Adjacent problems Eline solves.
By role
For CFOs
Variance, recon, AP aging, and forward commit — finally tied out to pipeline.
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By role
For CMOs
TRUE COST loaded ROAS across every channel — with the receipts to back it up.
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By problem
Plan a quarterly budget
Data-backed allocation across channels, with prior-year compare and AI suggestions you can override.
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See it on real numbers. Aligned.
Thirty minutes, real reconciliation, written gap report — yours to keep.